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In-person on-demand session
Crafting Total Experiences with Data, AI, and Human-Centricity - S741
SPEAKERS
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Executive Vice President, Global Head of SaaS & Commercial Applications, Digital Business Services, HCLTech
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Head of Data Management & Analytics, Office Depot
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ABOUT THE SESSION
Unlock unparalleled business success by blending data, AI, and human-centricity in crafting total experiences. Explore innovative strategies that harmonize cutting-edge technology with genuine human connections, driving transformative results. Elevate your brand with a holistic approach that transcends conventional boundaries, optimizing for unparalleled success in today's dynamic landscape. Unearth real-world examples highlighting how AI is reshaping marketing practices, from enhanced targeting to process automation and innovation
In this session:
- Discuss strategies for seamless integration, ensuring a harmonized and connected ecosystem for marketing at scale
- How to to infuse empathy, authenticity, and emotional resonance to create lasting connections with partners, employees, and customers alike
- Gain insights into implementing robust strategies that leverage data and AI to anticipate customer needs and exceed expectations
Track: Content Management, Generative AI , Personalized Insights and Engagement
Presentation Style: Case/use study, Thought leadership
Audience Type: Marketing practitioner, Business decision maker, IT professional, Business development representative
Technical Level: General audience
Industry Focus: Commerce, High tech, IT professional services, Retail
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