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Online Session
Data Doomsday: A Checklist to Survive the Next Generation of Analytics - VS115
SPEAKERS
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Principal Lead for Adobe Customer Journey Analytics, Adswerve
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ABOUT THE SESSION
Whether it’s the cookie-pocalypse or the rise of superhuman AI to take all our jobs, every headline seems to signal the end of analytics as we know it. The reality, of course, is far less alarming. Consumer privacy expectations, the migration to the cloud, and even generative AI can feel a lot less intimidating if you have a plan… and there will be plenty of cookies. Join us as we assemble a checklist to keep you on track through your data transformation and help you lead the pack into the next generation of analytics.
Survival goals include:
- Taking ownership of your identity strategy
- Leveraging schema to build trust and ensure quality of data
- Forming alliances to build a community of contributors across the organization
Track: Analytics
Presentation Style: Thought leadership
Audience Type: IT executive, Marketing executive, Business decision maker, Marketing technologist, Omnichannel architect
Technical Level: General audience
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