In-person on-demand session

Data Views: Unlock the Power of Advanced Reporting Configuration in CJA - S103

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • Nils Engel

    Nils Engel

    Managing Principal, Expert Solution Consultant, Adobe

ABOUT THE SESSION

For your business to harness the value of all data at your disposal, you need a flexible way to prepare it for reporting and analysis. And when confronted with unexpected changes to underlying data, you want to be able to nimbly apply data manipulation and transformation on the fly. With Data Views in Customer Journey Analytics, you can easily define changes, which take effect the next time a report is run. No more needing to go through a data engineering project to build a new view or report!

In this session, learn about:

  • Virtual definition and configuration of dimensions and metrics
  • Data transformations applied at report run time
  • Virtual duplication of dimensions and metrics to support different analysis goals

Track: Analytics

Presentation Style: Tips and tricks

Audience Type: Digital analyst, Data scientist, Marketing analyst, Business decision maker, Data practitioner, Omnichannel architect

Technical Level: Intermediate, Advanced

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