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Online session
Deploying Marketo Engage in 139 Markets: Excellence, Simply Delivered - VS217
SPEAKERS
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Principal B2B Marketing Automation Consultant, Chapman Bright
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Global Head of Digital Media & MarTech, DHL
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ABOUT THE SESSION
Ten is interesting, fifty is exciting, but one hundred is an adventure. Deploying Marketo Engage in 139 countries has been quite a ride. The journey wasn’t simple, but it was an opportunity for DHL Express to unlock the endless opportunities of a marketing automation platform. The platform infrastructure needs to adhere to best practices consistently, local users need to be trained to a good standard, and a culture needs to grow of creating highly connected, seamless customer journeys. Starting off with a small global team and very independent local markets, the team had to figure out a way to achieve all that without totally re-engineering their organization.
In this session, learn about:
- How to set up an onboarding process for markets that will easily scale
- The power of leveraging your early adapters to accelerate deployment
- How Marketo Engage can be the conductor in your buyer journey orchestra
Track: B2B Marketing
Presentation Style: Case/use study
Audience Type: IT executive, Marketing executive, Operations professional, Marketing analyst, Marketing operations , Business decision maker, Marketing technologist, Omnichannel architect
Technical Level: General audience
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