In-person on-demand session

Establishing the Value of Marketing and Experience with the Boardroom - S702

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

The business impact of creativity can feel elusive, but quantifying it remains imperative for growth. Dan Durn, Adobe’s chief financial officer, Siddharth Taparia, JLL's Global CMO, and Samrat Sharma, PwC’s marketing and commerce transformation leader, share their experiences on influencing marketing investment decisions. Today, marketing budgets are under greater pressure from the boardroom and CFOs who might lack alignment and are likely skeptical about the business value delivered by marketing. Learn about companies that are successful at navigating the tension between creativity and investment.

In this session:

  • Hear about leaders’ proven strategies that reinforce and quantify the value of marketing
  • How marketers can unlock funding for growth and modernization
  • Which marketing metrics resonate with the CFO and demonstrate business impact

Track: Personalized Insights and Engagement

Presentation Style: Value realization

Audience Type: Advertiser, Campaign manager, Digital analyst, Digital marketer, Marketing executive, Data scientist, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, Marketing technologist, People manager

Technical Level: General audience

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