Closed captions in English can be accessed in the video player.
In-person on-demand session
Future Forward: Navigating the AI Revolution as Digital Analytics Teams - S111
SPEAKERS
-
Director, Product Management, Adobe
-
VP of Analytics & Insights, Seer Interactive
-
Executive Director, Data Insights & Monetization, Cineplex
-
Assistant VP of E-Commerce Analytics, AT&T
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
AI is eating the world, including the world of data and analytics. Yet, despite numerous product announcements and startup launches offering AI services, 74% of analytics teams continue to struggle to understand how AI can benefit them directly today, with even less clarity when it comes to the future.
In this panel, we will bring together analysts and AI experts to discuss:
- Benefits and challenges of employing AI as an extension of your analytics team TODAY to improve data quality and efficiency of your analytics practice
- How successful digital analytics teams think about partnering with data science and AI stakeholders to solve unique challenges
- What the role of the digital analyst looks like in AI-powered future
- How top brands are thinking about integrating the data produced by AI applications into their view of the customer journey
Track: Analytics
Presentation Style: Thought leadership
Audience Type: Digital analyst, IT executive, Marketing executive, Data scientist, Marketing analyst, Business decision maker, Data practitioner
Technical Level: General audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO
