In-person on-demand session

How Google Improved Email Campaign Efficiency - S724

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Efficiency is a prerequisite to success in email marketing. However, traditional marketing processes fall short, leaving marketers frustrated with long wait times, convoluted workflows, expensive agency fees, and a disconnect from the tools that they rely on. That was what Charles Eichenbaum from Google Cloud’s team was up against—and he found a better way.

In this session, Charles covers:

  • Recognizing the challenges his team faced and the need to reframe their approach to campaign creation.
  • How they chose and implemented Knak to overcome these challenges.
  • The initial impact and ongoing results achieved through this transformation.

You’ll also hear from Knak CEO & Co-Founder, Pierce Ujjainwala, about how Knak and Google are working together on new generative AI campaign creation capabilities that will change the future of building emails and landing pages.

 

Track: Workflow Management, B2B Marketing

Presentation Style: Case/use study, Thought leadership

Audience Type: Campaign manager, Marketing executive, Marketing operations , Business decision maker, Marketing technologist

Technical Level: General audience

Industry Focus: Education, Healthcare and life sciences, High tech, Retail

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