Closed captions in English can be accessed in the video player.
In-person on-demand session
How Meta + Adobe Improve your Cross-Channel Marketing Performance - S744
SPEAKERS
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Director of Product Management, Adobe Advertising, Adobe
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Director, Marketing Science, Meta
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WW eCommerce Chief Marketing Officer, Lenovo
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ABOUT THE SESSION
The lines between marketing channels are blurring more than ever. Marketers need a simple and effective way to execute and measure cross-channel campaigns. Learn how Adobe Advertising, Adobe Analytics, and Meta are helping brands like Lenovo become more efficient with cross-channel campaign planning, optimization and measurement.
- Use AI-powered planning tools to test and identify the most cost-efficient campaign strategies.
- Combine enterprise data in Adobe products like Analytics with advertising signals from Facebook and Instagram to optimize performance across channels.
- Measure conversion incrementality to prioritize your investment across channels based on business impact.
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