Online session

How Red Hat Maximizes Its Impact in B2B Marketing with LinkedIn and Adobe - VS751

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SPEAKERS

  • Baaber Malik

    Baaber Malik

    Lead Customer Solutions Engineer, LinkedIn

  • Chris Sessoms

    Chris Sessoms

    Sr. Manager, Web Technology & Infrastructure, Red Hat

Session resources

No resources available for this session

ABOUT THE SESSION

What does the future hold for managing customer experiences in B2B marketing? Leaders in this space are united by a common goal: to reach their audiences more effectively and efficiently. But the reality of siloed marketing and IT departments often impedes the execution of integrated, scaled, audience-focused strategies. Delve into how Red Hat has harnessed the power of LinkedIn and Adobe Real-Time CDP to break down these silos. Learn about Red Hat’s journey to amplify its B2B marketing impact through the strategic use of LinkedIn Matched Audiences, coupled with Real-Time CDP, to drive more cohesive and effective marketing campaigns.
Key takeaways:

  • How to align marketing and IT seamlessly, leveraging LinkedIn and Adobe capabilities
  • Insights into Red Hat’s use of Real-Time CDP and LinkedIn Matched Audiences for targeted campaigns
  • Innovative strategies for conversion tracking and performance analysis in a changing digital landscape

Track: B2B Marketing

Presentation Style: Case/use study, Thought leadership, Value realization

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