In-person on-demand session

Modernize Your Data Strategy and Analytics with Customer Journey Analytics - S106

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SPEAKERS

ABOUT THE SESSION

In an evolving omnichannel landscape, Adobe Customer Journey Analytics emerges as the catalyst for business transformation and growth. Explore the convergence of clickstream behavioral data and customer insights and why this integration is paramount for staying competitive. Whether you’re embarking on modernizing your analytics or seeking to refine your existing strategy, you’ll gain insights into best practices and how to proactively navigate common pitfalls. Discover how Customer Journey Analytics can help you revitalize and complete your customer data strategy, ensuring that you stay ahead in the ever-changing omnichannel landscape.

In this session you will learn:  

  • Why Customer Journey Analytics is the next evolution in your business for clickstream behavioral and customer data
  • Where to start with modernizing your analytics and building a Center of Excellence
  • Best practices and pitfalls to avoid

Track: Analytics

Presentation Style: Value realization

Audience Type: Digital analyst, Marketing analyst, Business decision maker, Data practitioner, IT professional, Omnichannel architect

Technical Level: Beginner, Intermediate

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