In-person on-demand session

MOPs Pioneers: How to Leverage GenAI to Elevate Marketing Operations - S209

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SPEAKERS

ABOUT THE SESSION

AI is destined to be integral to the future of Sales and Marketing operations. MOPs pioneers are already leveraging AI to optimize processes, offer hyper-personalization, and provide detailed sales insights. By leveraging generative AI in Adobe Marketo Engage, you can create ambitious, innovative, and customer-focused experiences and processes as well as harness it to maximize operational efficiency. 

In this session: 

  • How to harness genAI in Adobe Marketo Engage to transform and enrich data 
  • Transform marketing activity into in-depth summaries for Sales 
  • Scale hyper-personalization through email and Adobe Dynamic Chat 

Track: B2B Marketing

Presentation Style: Tips and tricks

Audience Type: Campaign manager, Digital marketer, Marketing executive, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Content manager, Email manager, IT professional, Marketing technologist

Technical Level: General audience

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