Closed captions in English can be accessed in the video player.
In-person on-demand session
Do More With Less: Winning Tactics for Integrated Marketing Teams - S732
SPEAKERS
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VP, Product Marketing, Siteimprove
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Sr. Manager, Web Content Publishing, Akamai
Session resources
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Session Resources
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ABOUT THE SESSION
Discover how to increase audience engagement, streamline team processes for higher efficiency, and swiftly adapt to customer demands and market changes. Join Megan Kresinske, VP of product marketing at Siteimprove, and Skyler Frink, senior manager of web content publishing at Akamai Technologies, and explore the synergy of content, usability, and marketing performance with actionable tactics for integrated marketing teams. Learn to be nimble, responsive, and proactive across all verticals, gaining sustained competitive advantage and growth.
In this session, learn how to:
- Boost audience engagement
- Enhance team efficiency for higher productivity and better campaign results
- Drive market responsiveness
Track: Analytics , Content Management, Personalized Insights and Engagement
Presentation Style: Case/use study, Tips and tricks, Thought leadership
Audience Type: Campaign manager, Digital marketer, Marketing executive, Audience strategist, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Omnichannel architect, Social strategist
Technical Level: General audience, Beginner, Intermediate, Advanced
Industry Focus: Consulting/agency, Government, Telecommunications
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