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Online session
Real-World Use Cases for Using Generative AI with Adobe Marketo Engage - VS216
SPEAKERS
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Chief Marketing Technology Officer, Kapturall
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Director, Marketing Operations and Technology, Coveo
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ABOUT THE SESSION
Discover the transformative power of using generative AI with the Adobe Marketo Engage platform. Explore how AI can elevate Marketo capabilities leading to enhanced data quality, streamlined processes, and personalized communication strategies.
In this session:
- Enhanced Spam Identification: Streamline your lead management with sophisticated AI analysis of lead data to predict spam likelihood, enriching the relevance of your marketing campaigns.
- Strategic Send Time Optimization: Harness AI's predictive power to find the perfect timing for your emails to boost response rates, resulting in elevated customer interactions.
- Personalized Prospecting with AI: Transform your business development approach by using AI’s nuanced language processing to create customized, impactful emails for better engagement.
Track: B2B Marketing
Presentation Style: Tips and tricks
Audience Type: Digital marketer, Web marketer, Operations professional, Project/program manager, Marketing practitioner, Marketing analyst, Marketing operations , Marketing technologist, Omnichannel architect
Technical Level: General audience
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ADOBE GENSTUDIO