In-person on-demand session

Reimagining Marketing & Customer Engagement with the Power of GenAI - S735

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

In today’s rapidly evolving business landscape, harnessing the potential of AI is no longer optional — it’s imperative. A recent survey by Boston Consulting Group revealed that CMOs are rapidly redefining the baselines for speed, efficiency, and quality in a wide range of marketing tasks. CMOs also see opportunities for generative AI to help their companies launch new products and implement new business models.

Explore how organizations are using generative AI to:

  • Reshape traditional sales and marketing strategies
  • Enhance customer engagement
  • Streamline operations and drive revenue growth

Track: Personalized Insights and Engagement

Presentation Style: Tips and tricks, Thought leadership

Audience Type: Campaign manager, Digital marketer, Marketing executive, Audience strategist, Marketing practitioner, Business decision maker, Content manager, Marketing technologist

Industry Focus: Automotive, Healthcare and life sciences, Industrial manufacturing, Retail

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