Closed captions in English can be accessed in the video player.
In-person on-demand session
Revolutionizing Fintech: Ford Credit's Digital Transformation - S707
SPEAKERS
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VP / Executive Client Partner, Publicis Sapient
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VP Engineering, Digital Products, Ford Motor Credit Company
Session resources
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Session Resources
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ABOUT THE SESSION
Embark on Ford Credit's transformative digital platform journey, reshaping experiences with Adobe technologies and propelling it toward fintech excellence. Explore the platforms pillars — omnichannel prowess, component reuse, and data-driven efficiency — for operational excellence. Join Nachiket Joshi, Ford Credit’s VP of digital platforms, and Amitava Chatterjee, executive client partner at Publicis Sapient, in unveiling the blueprint for a top-tier financial future.
In this session:
- Learn about the vision in pioneering the digital platform and how experiences were redefined with empathy
- Explore the definition and construction of core pillars
- Hear how Ford Credit's innovative approach led it to become a top-10 fintech company
Industry Focus: Automotive, Financial services , Industrial manufacturing
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ADOBE GENSTUDIO