In-person on-demand session

Skill Exchange: How Scoring Empowers the Revenue Cycle Marketing Funnel - S954

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

The Revenue Cycle Model (RCM) is a key component to understanding your audience, whereas scoring is a critical component for profiling and tracking that staged movement, which ultimately leads to more qualified opportunities for your sales team. Marketo Engage Champions Corey Bayless and Jenny Robertson demonstrate how to configure, audit, and get the most out of RCM and lead/person scoring. Learn how to enable your marketing team to identify high-converting leads, supercharge your sales pipeline, and drive revenue growth.

In this session, learn about:

  • The value of an RCM combined with lead/person scoring to win new business and improve ROI
  • Best practices on how to design, implement, and optimize your RCM with combined scoring
  • Actionable tips to fix your funnel, drive more growth, and improve your scoring tactics

Track: B2B Marketing

Presentation Style: Tips and tricks

Audience Type: Digital marketer, Web marketer, Operations professional, Project/program manager, Marketing practitioner, Marketing operations , Email manager, Marketing technologist

Technical Level: Intermediate, Advanced

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