Don’t Get A(I)-head of Yourself: Mastering AI-Implementation with ZoomInfo & TrustRadius - S742

As generative AI becomes more mainstream, business professionals from every industry are asking: how can I implement AI into my day-to-day to make my job easier? But without accurate data, embedding artificial intelligence into your process will do the very opposite. 

In order to supercharge your GTM strategy and capitalize on every lead, you have to have access to clean, real-time data. What’s more, you need sales and marketing alignment, an agile team, and the right tech or else your pipeline growth will be a pipedream. 

In this session, Deeksha Taneja, VP of Growth and Optimization at ZoomInfo and Allyson Havener, SVP of Marketing and Community at TrustRadius will discuss what it takes for you to get AI implementation ready.

They’ll cover: 

• The building blocks of a successful AI-driven GTM strategy. 
• Where AI can contribute most successfully to how and who you market to.
• How ZoomInfo and TrustRadius have implemented AI into their everyday processes and platforms.

Track: B2B Marketing, Generative AI

Presentation Style: Case/use study

Audience Type: Digital marketer, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing operations

Technical Level: General audience, Intermediate

Industry Focus: Financial services , Healthcare and life sciences, High tech