In-person on-demand session

To Attribution and Beyond: A Marketing Ops Story - S206

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SPEAKERS

ABOUT THE SESSION

Advanced practitioners, like those at Cisco, are using attribution data in new and exciting ways to aid in operations and business growth. Hear how Cisco is expanding the applications of Marketo Measure insights to enhance conversion rates and optimize velocity, lead and contact identification, and more.  

In this session, learn: 

  • Secrets to attribution success (people, process, and tools) at an enterprise B2B company 
  • How Marketo Measure creates a unique dataset with powerful uses beyond its core value in revenue and ROI attribution 
  • Steps that you can take to operationalize measurement inalignment to your marketing engagement strategies

Track: B2B Marketing

Presentation Style: Case/use study

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Marketing technologist

Technical Level: Intermediate, Advanced

Industry Focus: Retail

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