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In-person on-demand session
Translate Geek-Speak to CMO-Speak: Unlock Marketo Engage for Revenue Impact - S214
SPEAKERS
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Sr. Director Marketing Operations and Martech, Cloudflare
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Chief Marketing Officer, Everbridge
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ABOUT THE SESSION
Join Jessica Kao, senior director at Cloudflare with over 10 years of Marketo Engage experience, and David Alexander, CMO of Everbridge, to learn how to translate all that Marketo Engage has to offer into tangible, real-world, revenue-driving examples that mesh with CMO objectives. Learn how to leverage Marketo Engage and Marketo Measure to successfully progress to senior leadership roles and not just have a seat at the table but own a seat at the table.
In this session, learn how:
- Your Marketo Engage initiatives ladder up to your CMO’s initiatives that directly drive revenue
- To prove that marketing operations is the heartbeat of any marketing organization with Marketo
- To make the most of your career advancement using your Marketo Engage and Marketo Measure superpowers
Track: B2B Marketing
Presentation Style: Thought leadership
Audience Type: Digital analyst, Digital marketer, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Marketing technologist
Technical Level: General audience
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