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How CMOs Thrive in an Age of Rapid Change
Speakers
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Host, The CMO Podcast; Former Global Marketing Officer, P&G
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Sr. VP, Chief Marketing and Athlete Experience Officer, DICK'S Sporting Goods
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About the Session
Nothing feels predictable. Marketing models from just a few years ago are outdated. CMOs face an overwhelming number of choices and organizational fatigue. Yet so many CMOs are thriving, winning, and creating value in new, exciting ways. How? What are they doing, and where are they focusing? Jim Stengel, “CMO Whisperer” and host of The CMO Podcast, is joined by Emily Silver, Senior Vice President, Chief Marketing and Athlete Experience Officer, DICK's Sporting Goods, for lessons, inspiration, and guidance on winning in this era of rapid change. Spoiler alert: Curiosity, creativity, and customer-passion are part of it.
Key takeaways:
- The role of purpose, perhaps counterintuitively, is more powerful than ever
- Creativity has more possibilities than ever to grow your brand if you’re curious and courageous in exploring new capabilities and frontiers (cue AI)
- Walk away inspired with a roadmap to navigate and lead in this dynamic era
Industry: Consumer Goods, Retail
Technical Level: General Audience
Track: Trends and Inspiration
Presentation Style: Thought Leadership
Audience: Marketing Executive
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