Michael Kors and Adobe Mix Modeler: One Year Later

Michael Kors is known worldwide for creating luxurious and accessible fashion and accessories. Like most retailers, they're also focused on maximizing marketing budgets and tracking the impact to know where to keep spending in order to see product growth globally. In 2024, Michael Kors partnered with Adobe Mix Modeler to do just that, focusing on how to harness this state-of-the-art AI/ML measurement and planning tool to transform the way the brand and its agency worked together to plan, execute, and measure marketing campaigns. One year later, hear from a key decision-maker and innovative leader at Michael Kors on how this tool is adding value to the business.

Hear from the customer on these key takeaways:

• How the model creation process and execution is trending in North America and EMEA
• Democratizing insights and stabilizing usage globally while working toward marketing measurement success

Industry: Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, High Tech, Media, Entertainment, and Communications, Retail, Telecommunications, Travel, Hospitality, and Dining

Technical Level: General Audience, Beginner, Beginner to Intermediate

Track: Customer Acquisition

Presentation Style: Value Realization

Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Data Scientist, Web Marketer, Marketing Practitioner, Marketing Analyst, Business Decision Maker, Marketing Technologist, Social Strategist