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Moving Beyond Buzzwords to Proving ROI with Adobe Mix Modeler
Speakers
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Managing Principal, Expert Solution Consultant, Adobe
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Director of Marketing Data Strategy and Optimization, H&R Block
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About the Session
Now more than ever, brands must show how their marketing operations are profit centers rather than cost centers. However, proving ROI for marketing initiatives is challenging due to issues like signal loss, data fragmentation, and delays in accessing results. To address the pressure to show business value, brands need a modern approach to mixed granularity modeling and attribution. Enter Adobe Mix Modeler! Mix Modeler helps brands strategically plan their marketing mix, optimize campaign spending in real time, and make data-driven recommendations with confidence — all thanks to AI-powered technology that returns accurate results faster.
Key takeaways:
- Learn how to leverage mixed granularity data to enhance unified MMM and MTA models unique to Adobe
- Discover how the Mix Modeler AI/ML technology accelerates time to value and empowers brands to plan more strategically for future campaigns using model outputs and business insights
Industry: Advertising/Publishing, Automotive, Financial Services , Media, Entertainment, and Communications, Retail, Telecommunications, Travel, Hospitality, and Dining
Technical Level: General Audience
Track: Customer Acquisition
Presentation Style: Tips and Tricks
Audience: Advertiser, Digital Marketer, Marketing Executive, Data Scientist, Marketing Analyst, Business Decision Maker
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