[Music] [Narrator] Please welcome Chief Marketing Officer, Enterprise and Digital Experience, Rachel Thornton. [Music] [Rachel Thornton] Oh my stars, it's so exciting to be here. I hope everyone else is excited. Even wore my little red Adobe shoes for the honor. Welcome everyone to day 2. I think we've had a great Summit so far. I love that video because I think it captures a lot of the energy and enthusiasm. It also captures the excitement at our Adobe Experience Maker Awards. Each year these awards honor individuals and teams setting a new standard for customer experience. So the first thing I want to do this morning is give our winners a big round of applause. [Applause] [Rachel Thornton] And if you have an inspiring or exciting story to share in mid-August, our nominations for next year will open up. So watch for those.
We had an amazing amount of innovation we talked about on day 1. We talked about the transformation to Customer Experience Orchestration. We launched Brand Concierge, which I think is a real game changer for both B2C and B2B brands. I'm really excited to see what you all do with that. And then we saw amazing content supply chain innovation and GenStudio innovation from David Wadhwani. He shared that. I heard a lot of feedback from customers as I was talking to you all yesterday. And folks really loved that. They really loved bringing together the whole Adobe story. So that was great to see. And we have even more lined up for day 2. So today we're going to talk about customer experience and how brands like Marriott are really bringing that to life. I think it's an amazing case study and example that everyone will really enjoy. I loved it. I loved really seeing that surround strategy that Marriott took with their customers and bringing customer experience to life. And then we're going to talk about B2B go-to-market orchestration. That's going to be brought to life by ServiceNow. They also have an amazing story and demo, I think you'll love. I have a B2B background and so I really love it when brands use Adobe and bring that to life and do a lot of the orchestration that really makes the brand come to life with their B2B customers.
