Bridging the Gap Between Digital and Social Touchpoints

Social is no longer just another marketing channel - it has become the cultural operating system of digital. It’s where discovery happens, conversations shape perception, products evolve in real time, and customer relationships are formed in the open.

In this joint session, leaders from Adobe and Sprinklr share how the role of social has fundamentally changed - and what brands must do to keep up. Drawing from Adobe’s real‑world operating model and Sprinklr’s front‑line customer experience platform, we’ll explore how high‑performing teams are connecting content, conversation, and customer insight into one continuous, real‑time system.

You’ll learn how brands are:

• Operating social as an always‑on engine for publishing, response, care, and insights Using AI to accelerate content velocity without sacrificing creativity or brand consistency
• Turning social conversations into real‑time signals that inform campaigns, product decisions, and customer experiences
• Closing the gap between social and digital with unified measurement, attribution, and personalization

Through concrete examples and customer stories, we’ll show how Adobe × Sprinklr enable brands to design, activate, and optimize high‑impact campaigns that win the moment across the entire customer lifecycle.

The takeaway is simple: the future isn’t social vs. digital - it’s a unified experience system, where every interaction becomes a signal, every signal informs the next experience, and brands that act in real time gain a lasting competitive edge.

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Sprinklr for marketing purposes.

Track: B2B Customer Journeys