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CMO and CTO Perspectives: Transforming Customer Experience with AI
Keynote
CMO and CTO Perspectives: Transforming Customer Experience with AI - GS2-5
Speakers
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Rachel Thornton
Chief Marketing Officer, Enterprise, Adobe
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Emily Silver
SVP, Chief Marketing, eCommerce and Athlete Experience Officer, DICK'S Sporting Goods
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Vlad Rak
EVP and CTO, DICK'S Sporting Goods
Session Resources
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About the Session
Adobe Enterprise CMO Rachel Thornton is joined by DICK’S Sporting Goods CMO Emily Silver and CTO Vlad Rak to explore how marketing and technology leaders are partnering to transform customer experience in the age of AI. They discuss shifting from transactions to lifelong relationships, designing for the full customer journey, and using data, AI, and connected systems to deliver personalized, high-impact experiences across physical and digital channels.
Technical Level: General Audience
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.
