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Customer-Centric Learning Academies: Trust, Community, and the Role of AI
Speakers
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Marshall Lee
Director, Head of Customer Education, Atlassian
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About the Session
As AI reshapes how learners discover and consume information, organizations are rethinking the purpose and impact of customer academies. Explore the evolving role of academies in driving customer adoption, long-term engagement, and customer retention. Learn how AI can enhance – not replace – the academy model, offering personalization, smart discovery, and efficiency. Discover what it takes to build an academy that truly grows with your customers.
Technical Level: General Audience
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Case/Use Study
Audience : Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology
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