Design: What Actually Makes AI Scale Across the Enterprise

Everyone is racing to add AI into customer experiences and the flow of work. Far fewer are redesigning how work actually happens around it. This gap is where transformation stalls: humans and AI need to operate effectively together to navigate the messy reality of cross-functional work. Without intentional design, AI can add friction, widen performance gaps, and stall in pockets of productivity that don't move the needle for the business.

In this fireside chat, Atlassian Chief Design Officer Charlie Sutton shares why design—not just technology—is the deciding factor in turning AI into the driver of better performance. Charlie will explore how thoughtful design makes human-AI collaboration more intuitive, trustworthy, and effective across teams, and why the organizations that rethink how people, knowledge, and work come together will be the ones that scale AI successfully across the enterprise.

Key takeaways:

• Design AI interactions that feel intuitive and trustworthy for employees and customers
• Redesign cross-functional workflows so humans and AI share work seamlessly, without added friction
• Re-architect how people, knowledge, and work are organized so AI can scale to enterprise-wide impact
   

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Industry : Financial Services , High Tech, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience, Intermediate, Advanced, Beginner to Intermediate, Intermediate to Advanced

Track: AI, Innovation, and Leadership Trends

Content Category: Tips and Tricks, Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Content Marketer, Marketer, Project Manager, Content Manager, UI/UX Designer, IT , AI Strategy/Technology , Creative, Graphic Designer, Creative Art Director, Creative Project Manager, Brand Marketer