Fireside Chat: Marketing, Brand and Creative in the era of AI

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Speakers

  • Lara Balazs

    Lara Balazs

    Chief Marketing Officer & EVP, Global Marketing, Adobe

  • Jon Gieselman

    Jon Gieselman

    Chief Growth Officer, Comcast/Xfinity

Session Resources

About the Session

Lara Balazs, CMO, Adobe, and Jon Gieselman, Chief Growth Officer, Xfinity, explore how AI is transforming modern marketing. They discuss the shift from transactional to experience-led engagement, the evolving role of CMOs as technologists, and how tools like Brand Intelligence help teams scale content while maintaining brand integrity. The discussion highlights how AI enables faster execution, greater personalization, and more impactful, creative customer experiences.

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