Inside a Frontier Marketing Organization: AI Transformation in Action

Online Session

Inside a Frontier Marketing Organization: AI Transformation in Action - OS757

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Speakers

  • Kathleen Mitford

    Kathleen Mitford

    Corporate Vice President, Global Industry Marketing, Microsoft

Session Resources

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About the Session

The gap between AI experimentation and enterprise-wide transformation isn’t technology — it’s adaptation. While 78% of marketing organizations have piloted AI tools, fewer than 20% have successfully scaled AI across their content supply chain and customer journey operations. Microsoft marketing transformation leaders share how they’re bridging that gap within their own marketing organization and guiding other leading brands, in partnership with Adobe, to become frontier organizations — those that seamlessly integrate AI across the marketing lifecycle to stay ahead of the competition.

Key takeaways:

  • Learn how pioneering companies move beyond isolated use cases to orchestrate AI-powered experiences that connect data, content, and customer journeys through a single pane of glass
  • Get actionable insights to help you build an adaptive, AI-driven marketing organization where your teams don’t just adopt AI, they continuously evolve with it

Industry : High Tech

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends

Content Category: Thought Leadership

Audience : Executive, Brand Marketer

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