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Project Wise Wire
Sneaks
Project Wise Wire - GS3-4
Speakers
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Vishesh Goswami
Computer Scientist 2, Adobe
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About the Session
Project Wise Wire, led by Vishesh Goswami, transforms workflows within Adobe Journey Optimizer using agent-driven automation. It reduces handoffs with tools for rapid templating, AI-powered personalization, content recommendations, audience-aware context, and built-in simulation to test and optimize experiences before activation.
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.
