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Project Wise Wire
Speakers
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Vishesh Goswami
Computer Scientist 2, Adobe
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About the Session
Project Wise Wire, led by Vishesh Goswami, transforms workflows within Adobe Journey Optimizer using agent-driven automation. It reduces handoffs with tools for rapid templating, AI-powered personalization, content recommendations, audience-aware context, and built-in simulation to test and optimize experiences before activation.
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