Back in 2006, Lenovo became the world’s third-largest PC maker overnight with the acquisition of IBM’s PC business. In 2016 they acquired additional prominent businesses — and then faced the challenge of unifying all of their customers’ experiences. They dug deep into psychology and took a human-centered approach, making the customer the center of the journey and optimizing media spend across channels to drive qualified traffic, conversions, and revenue.
Lenovo soon transformed from a PC manufacturer into a global leader providing innovative consumer, commercial, and data-centered experiences. Today, the company designs, develops, manufactures, and sells not only PCs, but also tablets, smartphones, workstations, servers, IT management software, and smart TVs. They continue to focus on the customer in everything they do as they make technology smarter and more accessible for everyone.