scroll indicator

Lenovo transforms global tech, one happy customer at a time

Share this page

Learn more from this Adobe customer

Additional Resources

The results

  • Increased content volume by 53% and click-through rates by 12.5%.
  • Saved $11 million in workflow efficiencies.
  • Achieved $50 billion in annual revenue.
  • Used data-driven insights to grow a video-game product by 300%.
  • Expanded to 50,000 employers and operations in 180 global markets.

The story

Back in 2006, Lenovo became the world’s third-largest PC maker overnight with the acquisition of IBM’s PC business. In 2016 they acquired additional prominent businesses — and then faced the challenge of unifying all of their customers’ experiences. They dug deep into psychology and took a human-centered approach, making the customer the center of the journey and optimizing media spend across channels to drive qualified traffic, conversions, and revenue. 

Lenovo soon transformed from a PC manufacturer into a global leader providing innovative consumer, commercial, and data-centered experiences. Today, the company designs, develops, manufactures, and sells not only PCs, but also tablets, smartphones, workstations, servers, IT management software, and smart TVs. They continue to focus on the customer in everything they do as they make technology smarter and more accessible for everyone.  

the solutions

Adobe Advertising Cloud
Learn more

Adobe Experience Manager
Learn more

Adobe Analytics
Learn more

Adobe Marketo Engage
Learn more

Adobe Audience Manager
Learn more

Adobe Target
Learn more

Adobe Creative Cloud
Learn more

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.