While the pandemic has catapulted the use of digital technologies, businesses are struggling to make sense of the overwhelming amount of data that comes from these activities. Understanding how to identify, make sense of and utilise customer insights can be a minefield.
How do brands sieve through the huge number of insights and focus on those that move the needle for their business? How do analytics teams ensure that everyone in their organisation has access to insights that are relevant to them? How do we act upon these insights in a scalable way?