Creating Exceptional Experiences in Healthcare

Thomas Swanson — Adobe | Spencer Cross, William Krause — Change Healthcare

This year, we dive deeper to look at creating the exceptional experiences that your customers demand and how to stand out and personalise in a crowded, highly-regulated industry. Today’s healthcare organisations must connect legacy systems and work in diverse online and off-line channels, all while connecting emotionally with customers through real-time personalisation at scale.

Join us as we discuss the following:

  • The latest trends from the 2020 Adobe Healthcare Survey.
  • Insights from leading healthcare organisations on their experiences, challenges and successes in personalisation.
  • The role of Adobe Experience Platform in creating exceptional experiences in healthcare.

Related products

View related content


Check out the keynotes, future innovations and key announcements from Summit Live.

Innovation Tracks

Next steps

Discover Adobe Experience Cloud.

Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.


Build your customer experience playbook.