Tag, you’re it.
Tags are at the heart of any analytics practice. They make it possible for you to collect data, which become the insights you need. The challenge is deploying and managing those tags efficiently.
Built by the same engineers that built Dynamic Tag Management (DTM) back in 2013, Launch is our next-generation tag management system that unifies our entire marketing technology ecosystem. With Launch, third-party developers can build, maintain and continuously update their integrations with Adobe Experience Cloud, meaning you can deploy both Adobe and third-party apps with ease — and capture and use customer data as you please.
Extensive Extensions catalogue
Browse, configure and deploy marketing technology built and maintained directly by independent software vendors.
Re-designed rule builder
Integrate the data and functionality of marketing and ad technologies to unify different products.
Automate baseline implementations for one tool or several.
Publish only what you intend by bundling the rules, data elements and extensions that make up a library.