Kickstart your agentic AI journey. March 3, 2026: 9 - 9:45am PT.
Join our webinar featuring Anjul Bhambhri, Senior Vice President of Adobe Experience Cloud to learn how.
Adobe Experience Platform Agent Orchestrator is the technology behind Adobe Experience Platform Agents. It powers the intelligence and reasoning behind these expert agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale. It also gives teams the ability to build, manage, and coordinate Adobe and third-party AI agents to meet specific business needs.
Ensure marketing projects go according to plan. Workflow Optimization Agent helps teams anticipate issues before they escalate, maintain momentum across complex projects, and unlock actionable insights from work data. Product Support Agent simplifies troubleshooting and case management to boost efficiency and speed resolutions.
Workflow Optimization Agent* in:
Adobe Workfront
Product Support Agent in:
Adobe Real-Time CDP
Adobe Journey Optimizer
Adobe Customer Journey Analytics
Understand your customers and plan for what they’ll do next. Audience Agent helps your teams create, manage, test, and optimize the consumer journey with precision, so you know exactly what your audience needs and how to deliver it.
Audience Agent in:
Adobe Real-Time CDP
Adobe Journey Optimizer
Adobe Journey Optimizer B2B Edition
Accelerate content creation, increase pre-production alignment, and streamline collaboration to boost efficiency across the entire production workflow with the help of Content Production Agent.
Content Production Agent in:
Adobe GenStudio for Performance Marketing
Create journeys that drive conversions. Journey Agent helps your B2C and B2B teams design journeys that drive customers to where you want them to go. Experimentation Agent suggests journey optimizations for continuous improvement.
Journey Agent in:
Adobe Journey Optimizer
Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator
Account Qualification Agent in:
Adobe Journey Optimizer B2B Edition
Automate and customize experiences across every touchpoint. Adobe Experience Platform Agents improve AI-search visibility, accelerate web development, automate governance, adapt content, and drive more engaging experiences for customers.
Adobe Brand Concierge
Adobe LLM Optimizer
Adobe Experience Manager
Adobe Experience Manager Sites Optimizer
Unlock high-quality, decision-ready data and insights that help you refine your strategies and drive results. Accelerate data onboarding and operationalizations with Data Engineering Agent. Gather instant, AI-powered insights with Data Insights Agent.
Data Insights Agent in:
Adobe Customer Journey Analytics
Data Engineering Agent in:
Adobe Real-Time CDP
Adobe Journey Optimizer
Adobe Customer Journey Analytics
Learn how the four core components of Agent Orchestrator work together to ensure that Adobe Experience Platform Agents can execute complex tasks.
Adobe Experience Platform Agents are accessed and prompted to take action via a conversational interface, such as AI Assistant.
The reasoning engine interprets prompts and determines the necessary steps to accomplish a user’s objectives while taking specified constraints into account.
The knowledge base provides essential context for the reasoning engine so agents assign the right tasks to the right resources. It helps agents interpret requests accurately, supports role-specific prompts, and helps prioritize key skill requirements.
With Agent Composer, users can configure and customize Experience Platform Agents to achieve specific business goals.
*coming soon
Built for customer experience orchestration.
With Adobe’s domain expertise, Adobe Experience Platform Agents can be coordinated to reduce complexity and accelerate time to value. They also support a breadth of use cases across practitioners and end customers.
Grounded in real-time enterprise data and content.
Experience Platform Agents use comprehensive enterprise data, brand content, and consent information for enhanced decision-making and rich expression — and can be extended with data from third-party or enterprise sources.
Founded on responsible AI.
Committed to responsible AI creation, Adobe has standardized design, development, and deployment procedures. These include training, testing, and a review process overseen by an AI ethics review board.
Enterprise security and privacy standards.
Adobe safeguards customer data through collection, storage, and usage. Experience Platform Agents leverage enterprise security, privacy, and governance controls in Experience Platform to adhere to your brand’s standards.
Extensible for enterprise scalability.
Experience Platform Agents can be tailored to meet specific business needs. Their capabilities can be customized and integrated seamlessly with both Adobe and third-party agents.
Adobe Experience Platform Agents can be accessed through a conversational interface — such as AI Assistant in Adobe Experience Platform — where a user can submit prompts in natural language to complete tasks. In the background, the reasoning engine steps in. It looks at the prompt, assesses what the task is, and creates a plan to complete the task. This plan may use one or more expert AI agents - specialized in one or more skills that are required to execute the steps involved in completing the task such as pulling data, generating insights, creating content and more. These agents also tap into the knowledge base to gather any information they need to complete an objective.
Throughout the process, Agent Orchestrator makes sure that the agents’ work can be checked, validated, and repeated so you get reliable results every time.
Adobe Experience Platform Agents are created for the specific workflows and tasks needed to deliver exceptional customer experiences. This is why they are:
Organizations should manage AI agents’ security by grounding them in governed enterprise data, enforcing strict privacy and consent controls, and applying clear responsible AI governance practices.
Adobe Experience Platform Agents run on Adobe Experience Platform’s enterprise‑grade trust layer, with built‑in data access controls, consent and data‑usage management, and standardized review processes informed by Adobe’s responsible AI practices. This helps organizations deploy AI agents with confidence while protecting sensitive customer data, supporting regulatory compliance, and maintaining customer trust at scale.
