Create, manage, and enforce data usage policies with labeling, cataloging, and out-of-the-box templates that can be customized to fit your brand's needs.
Prevent users from activating sensitive data with clear policies that are enforced in-system.
Give team members detailed information about where data is sourced and its associated policies by viewing the lineage before activating audiences.
Help teams honor customer preferences for consent and data privacy using both an API and marketer-friendly user interface.
Maintain data privacy and security by designating which users and teams can access certain types of data and take specific actions.
Enhance data protection for privacy-conscious brands and regulated industries with advanced features like customer-managed encryption keys (CMK), automated data deletion, and granular consent enforcement.
For healthcare brands that need to follow HIPAA guidelines in the United States, the Healthcare Shield add-on for Real-Time CDP is a set of innovative new features and enhancements that empower you to uphold consumer privacy and govern customer data at scale.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Adobe Real-Time CDP gives organizations peace of mind, with configurable controls to safely leverage customer data, and by letting product owners and administrators easily set rules, permissions, and data labels for their business stakeholders.
Yes, Adobe Real-Time CDP is designed to evolve with changing privacy regulations and shifting enterprise martech stacks, ensuring organizations maintain compliance and adaptability.
Adobe Real-Time CDP provides real-time, automated enforcement that continuously monitors data usage and user actions for violations.
The Healthcare Shield add-on for Real-Time CDP is built to meet the nuanced privacy standards and security obligations faced by healthcare organizations. It enables HIPAA-readiness through:
