Real-Time Customer Profile
Find clarity in the data.
Data is the crucial foundation to enable real-time customer profiling. Collect data from various enterprise repositories, including CRM, first-party, third-party, e-commerce, offline, loyalty, behavioral, web, email, and social interaction data. Then cleanse and prepare that data for use in building enterprise data models.
Build. Store. Segment. Act.
A central customer profile is only useful when you start acting on the rich data it contains. With Real-Time Customer Profile, you can match identities, store profiles, segment audiences, and more, so you can turn data into actionable insights. And start building data-driven personalization.