Customer centricity isn’t a slogan - it’s a shift in how your organisation operates.

In this episode of Adobe’s Experience Makers Speakers Series, Adobe experts Kris Manshoven and Danielle Schmit explore what it really takes to put the customer first. From reframing KPIs to supporting customer needs (even when it means marketing for your competitors), they reveal why this transformation is more urgent - and complex - than ever.

You’ll also look ahead to a new reality for marketers: AI agents acting on behalf of customers, and what that means for your future engagement strategy.

Key takeaways:
✔ The organisational shifts needed to deliver real customer value
✔ How to align team incentives and KPIs with customer outcomes
✔ Why marketing to AI agents could become your next big challenge

Start watching Episode 10 - and reimagine what customer centricity really means.