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Adobe reconocido como líder en plataformas de datos de clientes B2B

Descubre cómo Adobe comprende las necesidades de datos B2B y el papel de los datos en la entrega de personalización impulsada por IA a nivel de contacto, cuenta y grupo de compra.

Adobe ha sido nombrado líder en The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025.

Vemos este reconocimiento como testimonio de nuestra visión a largo plazo y nuestras funciones diferenciadas: equipar a las empresas B2B para superar los desafíos de orquestación y aprovechar datos, contenido e IA para ofrecer experiencias personalizadas a lo largo del ciclo de vida del cliente.

Creemos que nuestra posición como líder se basa en varios puntos fuertes:

Un sistema único fiable con gobernanza sólida.
Perfiles unificados en contactos, cuentas y grupos de compra.
Las puntuaciones más altas posibles en los criterios de visión, innovación, hoja de ruta, ecosistema de partners y adopción.

Introduce tu información de contacto para recibir el informe.

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The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

Leer el informe

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Forrester no respalda ninguna empresa, producto, marca o servicio incluido en sus publicaciones de investigación y no aconseja a nadie que seleccione los productos o servicios de cualquier empresa o marca basándose en las valoraciones incluidas en dichas publicaciones. La información se basa en los mejores recursos disponibles. Las opiniones reflejan el criterio en ese momento y están sujetas a cambios. Para obtener más información, lee sobre la objetividad de Forrester aquí.

Adobe reconocido como líder en plataformas de datos de clientes B2B

The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

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