Adobe’s Real-Time CDP has changed how brands reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels.
In this session, we’ll also discuss:
- Best practices for maximizing the impact of Adobe Real-Time CDP
- Observations that will position users for success