How to Make the Most of Adobe Real-Time CDP - S104

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Adobe’s Real-Time CDP has changed how brands reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels. 

In this session, we’ll also discuss: 

  • Best practices for maximizing the impact of Adobe Real-Time CDP 
  • Observations that will position users for success 

Industry Focus: N/A

Type: Session

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