How to Make the Most of Adobe Real-Time CDP - S104
SPEAKERS
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Sr. Director, Product Marketing, Adobe
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Chief Technologist, Adobe
Session Resources
No resources available for this session
Session Resources
ABOUT THE SESSION
Adobe’s Real-Time CDP has changed how brands reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels.
In this session, we’ll also discuss:
- Best practices for maximizing the impact of Adobe Real-Time CDP
- Observations that will position users for success
Industry Focus: N/A
Type: Session