Red Hat's Data Evolution Towards Precision Marketing via CDP - S103

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SPEAKERS

ABOUT THE SESSION

Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we will discuss:

  • The importance of organizational alignment
  • Key CDP use cases, and the top criteria and capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Industry Focus: High Tech

Type: Session

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