Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.
In this session, we will discuss:
- The importance of organizational alignment
- Key CDP use cases, and the top criteria and capabilities to look for when choosing a CDP
- Best practices for successful implementation and cross-functional adoption of a CDP