Digital experiences that build connections and put people first

Shantanu Narayen, Chairman, President and Chief Executive Officer of Adobe, and Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business Unit at Adobe, open Experience Makers Government Forum 2021 by discussing how digital has become the way for people to work, connect, learn, and play, and in our personal lives, be entertained. Both stress in their remarks that the digital economy, which expanded rapidly during the pandemic, will continue to grow. The driving force of this growth are stronger customer connections. To thrive in this new reality, and more effectively engage citizens, improve the workplace, and successfully deliver services, government agencies need to adopt solutions and technologies that create better, and at times, more personalized communications and interactions. In short, it’s about digital experiences that put people first.