Adobe Campaign
Learn more

Strengthening Communities with Personalized Digital Communications

Closed captions in English can be accessed in the video player.
Speakers

Mrudul Sadanandan
IT Manager, City of Sacramento

Jennie Strobeck
Chief of Staff, State and Local, Adobe
About the session
During the pandemic, local government websites and call centers were flooded with inquiries. The departments who fared best already had digital communications in place and could continue operations in a remote work environment. But even for everyday processes, being able to personalize digital communications at scale can help you create a great place to live, work, and visit. When the City of Sacramento set its sights on becoming the best managed city in America, paperless digital transformation was at the heart of their vision. They created online hubs for residents to conduct city business, like paying taxes and applying for licenses. This initiative was well received by residents, who loved the convenience and the efficient use of taxpayer dollars. Building on this success, the city revamped their newsletter program, creating personalized emails that became a vital line of communication during the pandemic. Join this session to explore the different ways that digital-first capabilities and personalized digital communications are strengthening communities.
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Featured products

RELATED content
Check out these featured government resources.
Explore how other agencies are using Adobe solutions to create people-first experiences.
Moving beyond the basics of digital government with personalization
In partnership with Deloitte Digital, this report unpacks a survey of US residents on their use of and attitudes toward sources of information about government services. Learn what digital transformation can do for communities.

Oklahoma is creating a one-stop shop website experience
The State of Oklahoma wants to make sure its 4 million residents can always easily access government services. By creating a personalized website experience around resident and visitor needs, Oklahoma is demonstrating what the future of government looks like.
Discover Adobe solutions for government
Solution
Solution
Solution
Solution