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Strengthening Communities with Personalized Digital Communications

Closed captions in English can be accessed in the video player.

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Speakers

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Mrudul Sadanandan

IT Manager, City of Sacramento 

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Jennie Strobeck

Chief of Staff,  State and Local, Adobe


About the session

During the pandemic, local government websites and call centers were flooded with inquiries. The departments who fared best already had digital communications in place and could continue operations in a remote work environment. But even for everyday processes, being able to personalize digital communications at scale can help you create a great place to live, work, and visit. When the City of Sacramento set its sights on becoming the best managed city in America, paperless digital transformation was at the heart of their vision. They created online hubs for residents to conduct city business, like paying taxes and applying for licenses. This initiative was well received by residents, who loved the convenience and the efficient use of taxpayer dollars. Building on this success, the city revamped their newsletter program, creating personalized emails that became a vital line of communication during the pandemic. Join this session to explore the different ways that digital-first capabilities and personalized digital communications are strengthening communities.

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