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NexGen recruiting: How to connect with recruits through innovative IT

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Speakers

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Sunni Thompson
Executive Director, Wunderman Thompson

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Bill Lochten
Director, Public Sector, Department of Defense, Adobe


About the session

The audience you are searching for expects every digital experience to be intuitive and seamless from beginning to end. Modern recruiting requires finding your audience in the channels they use most and creating compelling messaging. Learn how digital workflows are used to track progress of new recruits from initial contact through basic training. In this session, you’ll learn how Marines.com is reaching recruits with interactive, engaging mobile experiences across the web. Insights enable them to continually improve their targeting and messaging to attract and retain the best, most qualified candidates.

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