Ahmed Elemam
Digital Transformation Consultant, AKN
Closed captions in English can be accessed in the video player.
Speakers
Ahmed Elemam
Digital Transformation Consultant, AKN
Karim Elemam
Digital Transformation Consultant, AKN
Catherine Moore
Federal Sales Manager, Adobe
About the session
Serving your residents and visitors with website self-service options is both less expensive and more convenient than answering incoming requests through a call center. In this session, we’ll showcase a scenario where a federal department personalized their website for non-North American visitors in order to reduce a surge in call center volume. Learn the steps they took to pinpoint the issue, test possible solutions, and reroute visitors through personalized website forms based on their location. Industry experts will share other use cases and how the combination of A/B testing and personalization can improve your service delivery experience.
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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