Digital Leaders Webinar
Beyond Composable: How a CDP Complements Data Lake or Data Warehouse Investment
Length: 52 min
These days, personalised experiences and offers from brands are the expectation, not exception. To do it well, and at scale, requires a system of data that allows you to deliver unified, persistent, shareable customer profiles.
This leaves many IT teams asking whether they should build or buy the technology needed to support these business needs.
To help answer this question, we examine:
- how a CDP complements an existing data lake or data warehouse investment
- the considerations for both marketing and IT decision makers
- why building on top of a data lake or data warehouse may not be sufficient for brands focused on delivering great customer experiences.
APAC Head of Product Strategy and Product Marketing, Adobe Experience Platform and Real-Time CDP