Capture key data points for voice assistants, like frequency of use, intent, user authentication, slots, parameters and session length to understand how users are interacting with your voice assistant app.
Easily change analysis with data manipulation tools and maintain customer privacy and meeting organisational and regulatory policy obligations with patented data governance.
Combine metrics to create unique mathematical operations that become new, more valuable metrics to match with audience segments.
Non-destructively redefine a “visit” without having to make any implementation code changes or altering the data. For instance, you could redefine a mobile app “visit” as a visit of at least 5 minutes.
Easily manage and cleanse sensitive data, significantly reducing the time and cost of data processing and deletion.
Review and enforce data governance labels and policies to manage and adhere to data restrictions and regulations.
Privacy and data protection controls help you to meet GDPR and CCPA regulations using the patented tools of Adobe Experience Platform.
A data governance framework solution with patented features to help Adobe customers keep their data secure with data source labelling, policy creation to ensure compliance and automated enforcement to prevent policy violations.
Artificial intelligence (AI), Generative AI (GenAI) and machine learning (ML)
Workflow automations make sophisticated analysis available to non-technical team members, opening up insights to marketers, customer service and sales teams.
Get access to attribution and propensity modelling for deeper analysis and insight discovery with Customer and Attribution AI.
Allows anyone to leverage natural language to query the data for simple ad hoc questions like - “What are my top 10 pages?” and “Which products have the highest revenue?"
Natural language insights are automatically generated by analysing the key trends and important events in the data using GenAI.
It’s hard to know what your customer’s journey is when major landmarks are missing from your map. Customer Journey Analytics collects touchpoints from online and off-line channels and presents them in context so you can create experiences that really matter.
Explore customer movements through your sites and apps quickly in order to understand customer journey. View entry, exit and sub-flow activities to create unique segments based on user journeys.
Create and compare groups of customers with shared characteristics and over time to help you to recognise and analyse significant trends. Discover engagement or churn trends that help you to understand customer lifetime value.
See distributions of users across any success event and customise the buckets of events to identify high and low value users.
Advanced data governance and data sharing tools protects customer privacy while getting the right information to the right team members. These tools let every member of your organisation contribute to the customer experience and makes it easy to remain compliant.
Monitor your business using key metrics and mobile-ready scorecards and apply breakdowns and segments directly from your phone. (Available for iOS and Android.)
Democratise cross-channel insights by downloading or sharing project reports in PDF or CSV versions. Schedule one-time or recurring report distribution and set expiration statuses.
Monitor your company’s server call consumption with a pre-built dashboard and get alerted when you’re getting close to your committed server call volume.
Audience behaviour and segmentation tools
A unified omnichannel profile gives you insights to make more refined, valuable segments while also finding new customers.
Create unique omnichannel audience filters based on behavioural insights that can be pushed to other Adobe Experience Platform applications such as Real-time CDP and Adobe Journey Optimizer for activation.
Along with the seamless connections with other Adobe products made possible by Adobe Experience Platform, Customer Journey Analytics integrates easily into your existing technology, as well as any future technology.
Integrate directly with third-party applications using pre-built API data connecters and a drag-and-drop user interface.
Easily combine disparate datasets into a single dataset using a common ID with out-of-the-box data connectors in Analysis Workspace.
Evaluate the lift and confidence of any experiment using data from any source, including online and off-line. Data from other Adobe products, such as Adobe Journey Optimizer, can be used or you can even upload your own.
Project and report creation
Customer Journey Analytics gives you insightful, out-of-the box reporting capabilities, as well as the ability to create your own custom reports that let you answer questions quickly and easily.
Drag and drop any number of data tables, visualisations and components, including channels, dimensions, metrics segments and time granularities, into a project.
Use Analysis Workspace on stitched multi-channel datasets to show flow, fallout, attribution and dimensional breakdowns.