Adobe Digital Leaders Webinar
How Alterra Drove 30% More Conversions with Adobe’s CDP and Data Collaboration
Length: 38 mins
With rising privacy expectations and the urgency to maximize first-party data, brands are under increasing pressure to evolve how they connect with customers. Join this webinar to learn how Alterra, in partnership with agency 85SIXTY and Adobe, combined the right people, processes, and technology to fuel measurable growth and impact across the funnel.
In this session we’ll cover:
- How Alterra created a future-ready foundation for success, creating processes to support cross-functional teams and their technology investments.
- 85SIXTY and Alterra’s strategic approach towards leveraging Real-Time CDP Collaboration to enhance first-party data and using existing audiences built in Real-Time CDP to generate actionable insights.
- A blueprint for implementing these programs that advance first-party data and fuel measurable growth and impact across the funnel.
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Event speakers
Erin Vorhies
Vice President, Digital Growth and Engagement
Alterra Mountain Company
Erin Vorhies is Vice President of Digital Growth and Engagement at Alterra Mountain Company, a family of iconic year-round mountain destinations and the Ikon Pass ski and snowboard season pass. In her role, Erin leads digital product, UX/design, CRM, customer journey marketing, content, SEO, personalization, and analytics for digital platforms across the enterprise. She is the internal owner and evangelist of the Adobe Experience Cloud product suite, overseeing the implementation and adoption of Analytics, Target, Adobe Experience Platform, and Adobe Journey Optimizer. Erin has driven digital transformation in both B2B and B2C companies, ranging in size from startups to Fortune 500s, and spanning the tech, medical, travel, leisure, and hospitality industries. In her spare time, Erin embraces the Colorado lifestyle by skiing, snowshoeing, and hiking with her dogs.
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Nina Caruso
Senior Manager, Product Marketing
Adobe
Nina Caruso is a Senior Product Marketing Manager on the Real-Time CDP Product Marketing team. Prior to her role in product marketing, she led a consulting team at Adobe focused on data management technical implementations. Nina is experienced in data management implementation design, audience strategy, and personalization best practices.
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Kevin Day
Associate Director of Digital Solutions
85SIXTY
Kevin Day is a proven digital marketing expert with over 17 years of experience in MarTech, media strategy, and data activation. As Associate Director of Digital Solutions at 85SIXTY, he helps brands unlock the full potential of their customer data through cutting-edge solutions in CDPs, MarTech and audience strategy. With a strong background in media planning, buying, and measurement, Kevin specializes in bridging the gap between technology and business needs. He has spent the last 8 years guiding hospitality, telecom and retail brands through digital transformations, maximizing first party data value and driving measurable growth.
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cardTitle
How Alterra drove 30% more conversions with Adobe’s CDP and data collaboration.
CardDescription
With rising privacy expectations and the urgency to maximize first-party data, brands are under increasing pressure to evolve how they connect with customers.
cardDate
2025-07-17
cardImage
primaryTag
caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-real-time-cdp