Adobe Customer Journey Analytics simplifies complex customer journeys by connecting data from any and all sources — both online and off-line — letting you see the whole thing. It shortens the time it takes to uncover insights by stitching disparate data points into a complete, up-to-the-minute picture of your customer. With this complete view at hand, teams tasked with creating customer experiences can act on insights that were previously out of reach.
Here’s how we connect data into an elegant customer picture:
A unified dataset - Connect IDs from online and off-line channels, as well as across devices into a single, unified customer profile.
Flexible data modelling - Stitch and combine disparate data sources into one actionable data view using Experience Data Modelling (XDM) powered by Adobe Experience Platform.
Data-driven decision making - Pinpoint the touchpoints that impact conversion most so you can focus your resources on customer experiences that move the needle.
Democratised data access - Give teams the insights they need with unlimited breakdowns of any data element — without relying on a dedicated data science team to run SQL queries.