Adobe Experience Platform Agent Orchestrator
Make every experience remarkable with human vision and AI execution.
Unlock your organisation’s full potential by focusing on what defines human ingenuity — creativity, connection and innovation. Adobe’s agentic framework amplifies your teams' capacity to shape the extraordinary customer experiences that elevate your brand.
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Explore the features and capabilities of Adobe Experience Platform Agent Orchestrator.
Adobe Experience Platform Agent Orchestrator powers AI agents to accelerate customer experience orchestration. These purpose-built Experience Platform Agents - on their own or in conjunction with third party agents - amplify your teams’ capacity to deliver personalisation at scale. They can also be customised, letting your developers extend customer experience capabilities to meet the needs of your organisation.
- Teams
- Customers
- Ecosystem
Enhance skills and capabilities.
Empower customer experience teams — including marketers, data analysts and IT — with intelligent agents that boost productivity, provide insights for improved decision-making and help deliver on key business objectives.
- Help web teams optimise speed, site engagement, traffic and security at scale with the Site Optimisation Agent.
- Power on-brand content creation across the organisation with the Content Production Agent.
- Give audience managers the capacity to support more campaigns with the Audience Agent.
- Expand the capacity of data analysts and support reporting and insights needs across the organisation with the Data Insights Agent.
Learn how Adobe Agents power the following products:
Adobe Experience Manager Sites Optimizer
Adobe GenStudio for Performance Marketing
Adobe Journey Optimizer
Adobe Customer Journey Analytics
Provide white glove experiences at scale.
Engage customers with real-time, intent-driven, personalised conversations at a depth and scale that is only possible with agentic AI.
- Turn interactions into immersive, dynamic experiences informed by rich profile data using Adobe Brand Concierge — powered by the Product Advisor Agent.
- Enable conversational experiences on B2B channels — tailored to specific buying group members — powered by the Account Qualification Agent.
Fit for your unique business needs.
Use Adobe Experience Platform Agent Composer in Agent Orchestrator to customise and extend Adobe’s pre-built agents to meet specific customer experience orchestration needs and workflows and to build broader solutions that incorporate these agents.
- Configure, customise and extend Adobe Experience Platform Agents using Agent Composer
- Combine and orchestrate multiple agents to unlock powerful new capabilities.
- Build agentic solutions that combine the power of Adobe Experience Platform Agents with the rest of your technology stack.
The technology powering agentic experiences.
Adobe Experience Platform Agents
are designed to address use cases for experience makers across your organisation. These role-based agents can increase capacity by reducing repetitive tasks, surfacing new insights and proactively monitoring and actioning on recommendations, helping your teams scale personalised experiences.
Adobe Experience Platform Agent Orchestrator
is the intelligent reasoning engine that allows AI agents to perform complex decision-making and problem-solving tasks. It enables them to understand context, retrieve precise information, plan multi-step actions, drive intelligent automation, refine responses and automate key workflows.
Agents purpose-built for customer experience.
(coming soon and in development)
Account Qualification Agent
Engage buying groups through intent-based, conversational experiences and qualify and hand off leads to sales or business development representatives.
Audience Agent
Drive more effective and impactful campaigns by providing audience specialists with automated audience and buying group creation, management, insights and optimisation.
Content Production Agent
Streamlines content creation, optimisation and management for marketing teams and personalises content for target audiences based on marketing objectives for more seamless workflows and faster ideation.
Data Engineering Agent
Accelerate data modelling, onboarding, quality assurance, data query development and data lifecycle management to help data engineers power customer experience with optimal data.
Data Insights Agent
Automate data analysis and visualisation to support analysts on reporting and insight needs across the organisation.
Experimentation Agent
Identifies key conversion drivers and opportunities to improve performance in order to guide and prioritise testing and optimisation efforts.
Journey Agent
Help marketing teams ideate, analyse and manage journeys and optimisations and B2B teams author and implement journey optimisation for leads and accounts.
Product Advisor Agent
Engage customers with in-the-moment conversational experiences and offer recommendations that drive product discovery and consideration.
Site Optimisation Agent
Empower web teams to optimise site performance, increase web traffic, improve site engagement and identify security issues at scale.
Workflow Optimisation Agent
Drive greater productivity and agility by helping marketing operations manage project health, identify risks and recommend prioritisation strategies.
Why Adobe?
Grounded in real-time customer data and content.
Adobe Experience Platform comprehends and interprets customer data, brand content and consent for enhanced decision-making and rich expression — and extends these capabilities to third-party enterprise data sources.
Built for customer experience orchestration.
With Adobe’s deep domain expertise in customer experience workflows and data structures, pre-built agents reduce complexity and accelerate time to value. They also support a breadth of use cases across practitioners and end customers.
Founded on responsible AI.
Committed to accountability, responsibility and transparency, Adobe safeguards customer data, establishes provenance of generated outputs and compensates customers for Adobe Firefly creation.
Learn more about Experience Platform Agent Orchestrator.
Let us show you the full power of Adobe Experience Platform Agent Orchestrator.
